The reason TripleLift trusts Sparrow with employee leave management

TripleLift is a technology company working at the intersection of creative, media, and data. Using cutting-edge tools, TripleLift turns standard creative assets into high-quality ad experiences that drive real connections and deliver tangible results.

The company’s ongoing goal—to redefine digital advertising—is only reachable because of their innovative and adaptable team. TripleLift knows their people are their greatest asset, which is why the company prioritizes employee well-being in and out of work.

“We invest a lot of our benefits in improving our employees’ physical and mental well-being,” said Rachel Bauer, Senior Director, People Partner at TripleLift. “Especially because we understand that the US health care system in particular can be quite complex and costly.”

Those well-being benefits include comprehensive medical, dental, and vision coverage, along with fertility coverage.

“Regardless of whether you’re a birth-giving or non-birth-giving parent, we give 12 weeks of paid leave at 100% of salary continuation,” Bauer explained, “which we’re really proud of.”

To manage leave behind the scenes and guide employees through the process, TripleLift relies on Sparrow.

The Sparrow experience: Less admin work and more peace of mind

Sparrow manages employee leave from end to end for TripleLift, handling leave tracking, compliance, paperwork, payroll calculations, and employee communication.

“Using Sparrow as our leave management system really relieves our administrative burden and helps everything run more smoothly,” said Jianna Davidson, People Operations Specialist at TripleLift.

The PeopleOps team especially loves Sparrow’s dashboard, which they use to input employee information after someone requests a leave, review company-wide leaves, and check payment details.

“Using Sparrow as our leave management system really relieves our administrative burden and helps everything run more smoothly.”

“It’s so nice to see everything going on with past leaves, upcoming leaves, and current leaves,” said Bauer. Sparrow Leave Specialists update employee leave plans in real time, then send notifications to TripleLift’s PeopleOps team and managers so everyone is on the same page.

“That level of visibility is definitely new in my HR career,” added Bauer. “At previous companies, I had to track and update everything myself in a spreadsheet.”

Now, Sparrow organizes all TripleLift’s leave information, including payroll. Along with setting up automatic payroll calculations and accounting for top-ups, Sparrow generates custom payroll reports for TripleLift.

“We completely trust Sparrow’s data and reports.”

“We get our deduction report directly from Sparrow,” Davidson said. “It’s so easy to understand, and if there are any necessary reconciliations, Sparrow communicates that very quickly to our team and turns them around in 24-48 hours.”

“Prior to our life here at TripleLift, we had to go through every payroll to make sure we had calculated and prorated who was going on leave,” said Abby Hamilton, Chief People Officer at TripleLift. “And now, I don’t even ask the question—I just know Sparrow has it. It’s an amazing feeling to no longer have to worry about that level of detail.”

Bauer agreed. “We completely trust Sparrow’s data and reports.”

Streamlined compliance and personalized guidance for employees on leave

With TripleLifters scattered across states, maintaining compliance with each state’s leave programs can be confusing at best—and nightmarish at worst. Sparrow, however, keeps a pulse on changing leave laws, so TripleLift stays compliant and TripleLifters on leave get their full state benefits.

“At other companies, I had to do my own research on state laws, and even then I still wasn’t 100% confident,” Bauer said. “But we know we can trust the Sparrow team. They’re experts who can guide our employees every step of the way.”

Sparrow Leave Specialists work one-on-one with every TripleLifter who takes leave, acting as their main point of contact for all things leave-related. The relationship starts with an introductory call where a Sparrow Leave Specialist reviews an employee’s benefits, explains how their state leave program works, and answers questions.

“Sparrow made interacting with the state so much easier. They did everything for me, so I could focus on my baby.”

From there, Sparrow fills out and submits state benefits paperwork on the employee’s behalf (and on behalf of TripleLift’s PeopleOps team), then liaises directly with state agency representatives and insurance providers as needed.

“Sparrow made interacting with the state so much easier,” said Samuel Rose, GTM Manager at TripleLift who recently went on parental leave. “They did everything for me. I would get email notifications about what was going on at different stages, but I didn’t have to worry about anything. I knew Sparrow was handling it and that I could focus on my baby.”

Rose was especially grateful he didn’t have to shoulder the responsibility of updating his manager about his leave dates—Sparrow took care of it.

“Whenever something changes with a leave plan, we always know what’s going on. We get such proactive communication from the Sparrow team.”

“Whenever something changes with a leave plan, we always know what’s going on,” added Bauer. “We get such proactive communication from the Sparrow team.”

When urgent situations arise or last-minute changes happen, Sparrow is always on the ball. “We had a situation where someone needed to go on medical leave with a very tight turnaround, around 48 hours. And Sparrow was able to get on the phone with that person the next day,” Bauer said.

“Seeing how Sparrow showed up in a moment where we didn’t have months of advance notice was really huge for us.”

A reliable team, a trusted partnership

Sparrow keeps TripleLift’s entire employee leave management system running efficiently and accurately. “It’s always a bit nerve-wracking from the HR side to relinquish some of the control to a third party, but Sparrow makes us feel so at ease,” Bauer shared.

“Seeing how Sparrow showed up in a moment where we didn’t have months of advance notice was really huge for us.”

“If I have a question about anything or a change in plans, I’ll get a response within a couple of hours. The reliability of our Sparrow team makes me trust the platform and Sparrow as a whole even more.”

Ready to reduce your leave management work without cutting corners on employee care? Sparrow is your solution. Find out how we work or book a demo right now.